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The Best Way of Political Marketing- to Win

The Best Way of Political Marketing- to Win. Digital Marketing has been playing an important role in politics for decades. With the advancement of technology, politicians have acquired the skill to influence their voters through digital  communications .  You may be surprised to hear the term "political marketing".  It is relatively new to other branches of mainstream marketing. But you are familiar with the term ''political propaganda''.  Although I'm not a politician, I understood the significance of marketing in the political arena a few years ago when I received a phone call.  That was a candidate's recorded voice asking me to cast a vote   in favour of him.  They've communicated to me, a lthough I was not a voter in that constituency.  Nowadays, it's a common practice of all political parties.  Remember, political marketing doesn't mean merely an election campaign- it is much more. Analysis of political activities from the marketing pe

Best Opportunities to Grow Your Business Online- 2021

Best Opportunities to Grow Your Business Online 2021.

Regardless of the size and type of your business, its growth depends on how efficiently you can grab online opportunities. Edumedia has been striving to provide outstanding support to give your business a digital shape since its inception.

No matter if your business is product or service-oriented, its success depends on the effectiveness of your marketing strategies. 

Digital marketing strategies are imperative to both conventional business and multilevel marketing (MLM). Every small business owner should use the opportunities to expand their business through online platforms. 

Online Promotion of your business is vital irrespective of the size of the organization, type of industry, and the nature of products or services. Reaching an online audience is less expensive than offline.

Promoting business online merely does not mean a few social media campaigning. A digital transformation is needed because of the evolving technology and changes in customers' preferences.
 
This article is an unparalleled guide on how to grab online money-making opportunities, especially for small businesses, by accelerating sales and revenue growth.

The latest statistics (October 2020) published by Datareportal will help understand why a mobile-friendly site is important.

  • Nearly 4.66 billion people around the world (60 percent of the world’s total population) use the internet.
  • In the twelve months to October 2020, over 321 million new users appeared online. This number is growing day by day.
  • Nearly 5.20 billion people across the world use mobile phones and the total number increased by 102 million in the past 12 months.
  • The growth rate of mobile users is presently 2% per annum. Furthermore, hundreds of millions of people have upgraded from ordinary phones to smartphones in the past 12 months.
So the statistics show the importance of online presence and engagement of every business. Kovid-19 has made digital business more important. Many small businesses are struggling to survive due to the nonexistence of online strategies.

The growth of an online business depends on a variety of factors, including digital strategies. It is important to remember that the digital landscape changes regularly. So, you need to adjust your strategies with major changes.

Lack of knowledge about how to start digitalization is the primary problem of small business owners. This article will provide the fundamental information that can help to start your digital journey to grow your business efficiently.

 To grow  your Digital Business, the basic requirements are-

  • Online Presence and Engagement
  • Brand Exposure
  • Products Review/Rating
  • Marketing campaign
  • Social media engagement
  • Automation
  • Customer service.

There are countless opportunities for digital businesses to thrive. You can be successful by focusing only on a few specific strategies. Otherwise, all will fall apart. 

Get started with the strategy of branding, product promotion, enter a new market, and customer service. You'll not find it tricky to create a digital business strategy.

How to Start Digital Business to make more sales and money

1. Start Your Online Journey with a Website (Blog) 

When it comes to the opportunity of the online growth of the business, the first thing to talk about is the website. If you're starting a digital business from scratch, start with a website.

If you don't have a website, create it now. A website or blog can be run at a lower cost than a mobile. Even there are opportunities to grow business with a free website. But I'll not recommend it since it will not produce optimum growth. 

Your website can reach an audience from anyplace in the world. But, your site will not work if it is outdated with only a few static pages. You need to publish regular content in the blog section. Create content on events, products, and training related topics - publish regularly. 

Your first task is to pull internet users to your website. Publishing new content and updating old content will encourage the users to re-visit your site. 

Search Engine Optimization (SEO) helps your site ranks on Google that can generate traffic to your site. If organic traffic grows, sales will increase.

The Call To Action or CTA plays the role of converting the prospects into customers, even making them permanent customers.

 Apart from brand awareness, a website can provide you several other benefits. You might be interested in reading the 10 benefits of having your website.

Make sure that your website is mobile-friendly, page loading speed is optimal, and other SEO factors are optimized.

 Mobile marketing has become more relevant than ever before. Most customers search for their queries and purchase the products using their smartphones or tablets.
 
The following data will help you understand why mobile optimization is essential in the present era.

  • 93.3% of small business owners’ don't have mobile-friendly websites, and an astounding 80% of consumers employ a smartphone to investigate and shopping. 
  • 71% of mobile searchers expect the pages to load faster than desktop.
  • Approximately 60% of Americans own a Smartphone.
  • 51% of searchers are more likely to purchase from a mobile-optimized website.
  • 40% of mobile users turned to a competitor’s website after an unsatisfactory mobile Web experience, and 57% wouldn’t recommend a business with a bad mobile website.

2. Local Business Listing.

Local business listing can help grow your business in specific geographical locations. Through local listing, small businesses are more likely to reach targeted audiences in areas where they can deliver their products/services.

A Local business listing means an online appearance with your business profile. Usually, the profile contains the following information:
  • Business name
  • Physical Address    
  • Email addresses
  • Website 
  • Categories of Business
  • Description
  • Tags
  • Social links
  • Business Hours 
  • Acceptance of Payment and so on.
The information needed may differ depending upon the listing platform.

Local listing helps the users to find local businesses. A local listing can influence local search rankings, drive traffic to your website, and increase revenue and sales.

Out of curiosity, I listed my network marketing on Google My Business 2 years ago then forgot. I didn't even know then the benefits of the local listing. Moreover, the submission of information was inaccurate and incomplete.

Although I had a few social profiles, I would not post anywhere other than Facebook and a few on LinkedIn. Admittedly, I didn't have a clear idea about online business or digital marketing at that time.

 My success in MLM was based on offline efforts. More than 100 thousand downlines have been created from offline marketing strategies.

Recently, I have updated the information on Google My Business(GMB) and Facebook business pages. As a result, I'm getting phone calls and messages on Whatsapp.

I am optimistic that local listings will reshape my online business by January 2021.

Instead of running after hundreds of local platforms, I am in favor of limited quality listings. Google My Business is my top favorite. Look at the screenshot of GMB,167 searches this month.


Google My Business help grow your local sales online
Google My Business Insights.




GMB is more than what is a local listing site. It allows you to access the insights data that help analyze the search behavior of your audience. 

Through the access of insights, you'll get data on various types of searches for your business, such as Direct search, Discovery, and Branded.

Insights data includes views, searches, and other actions of the users. These data help you understand the different ways of user interactions with your listings. 

So, you've got an overview of how a local listing can help grow your business online. You should grab this opportunity as most of the platforms offer free local listing. 

Google My Business, Google Map, Facebook, and Yelp are some examples of free local search platforms. Do you need more? You will get a big list of free local search platforms on  Hubspot's Page.

Moz has published an elaborative article on setting up the local listing that may help grow your online business. They have recommended listing on the quality platforms.


3. Email Marketing.

Despite the tremendous growth of social media, email marketing still has a significant contribution to produce loyal customers. 

Sending a well-crafted message can have a positive impact on your audience. That may include a welcoming message to the new subscribers, the wish for a celebration, a product offer, or a newsletter.
 
Email marketing campaigns help build connections with your audience. It's an effective way to create brand awareness and boost sales. 

Email marketing helps convert the leads into customers or subscribers. It also helps turn one-time buyers into permanent customers. Through Email marketing, you can create a lot of loyal customers.

Effective Email marketing goes through several processes that start from email listing. Before sending the email to anyone, you need their permission.

You can save your time through the automation of your email marketing strategy. Tons of email service providers are available with distinguishing features. Some are free and others offer a premium version with a limited period of a trial.

Another advantage of email marketing campaigns is that you own the platform. That means it’s your own platform. Your email content and list will be stored here forever. 

The most neglected area by small business owners is Email marketing instead of its significant impact on the growth of online sales. 

It's better to conclude the topic here as I am planning to publish another lengthy content about email marketing to serve you better.

4. Social Media

A close observation of the incremental trend of social media users and the presence of corporate houses on various social media will tell you the importance of Social Media Marketing (SMM). 

The study shows that In 2019, nearly 40% of the world’s population was active on social media platforms. So it is undeniable that social media is one of the most useful methods to increase the visibility of your business to online users.

Apart from brand awareness and credibility, SMM can help increase brand authority and ranking on SERPs (Search Engine Result Pages). Publishing each content on social media will create an opportunity to get new subscribers and customers.

Edumedia has published two informative and useful articles on this topic to help you. One content will tell you about Powerful Social Media Tips, and another is about the Awesome Social Media Marketing tools that can help grow your business through social media marketing.

Customer Service

Do you know satisfactory customer service can increase your sales manifolds? Okay! Visit the websites of a few renowned brands you'll find a customer care division.

Customer service is an integral part of the marketing strategies that help increase revenue as well as the success of your business. Customer service is one of the best ways to create loyal customers and to retain them.

Determine the digital strategy of customer service. A customer service strategy is an integral part of digital marketing strategies. Neglecting customer service can have negative impacts on your business growth.

The best strategy for remitting excellent customer service is to make it available on your website. 
 
Create a separate customer service page on your website. You should provide information about your customer service on this page.

It will be more attractive to have the provision of getting customer feedback and comments, with the facility of product ratings and reviews.

Conclusion

With the progression of technologies, digitalization has entered the workplace at a rapid speed. There is no alternative to the digitalization of business for survival and success. 

Since the audience of the digital platform has no boundaries and there is no restriction to expand the business, you should grab the opportunities that are suitable for the dynamic growth of your business online.



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