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The Best Way of Political Marketing- to Win

The Best Way of Political Marketing- to Win. Digital Marketing has been playing an important role in politics for decades. With the advancement of technology, politicians have acquired the skill to influence their voters through digital  communications .  You may be surprised to hear the term "political marketing".  It is relatively new to other branches of mainstream marketing. But you are familiar with the term ''political propaganda''.  Although I'm not a politician, I understood the significance of marketing in the political arena a few years ago when I received a phone call.  That was a candidate's recorded voice asking me to cast a vote   in favour of him.  They've communicated to me, a lthough I was not a voter in that constituency.  Nowadays, it's a common practice of all political parties.  Remember, political marketing doesn't mean merely an election campaign- it is much more. Analysis of political activities from the marketing pe

Powerful Social Media Marketing Tips to Grow Your Business

Powerful Social Media Marketing Tips to Grow Your Business.

Social Media Marketing [SMM] may be the best tool to grow your business if you know how to use it effectively. If you are a small business owner who wants to make money online, you need to grab the advantages of social media marketing. 

Social Media Marketing channels can boost profitability and enhance the credibility of your business. The Powerful tips of edumedia on social media marketing will help make huge money online and accelerate the growth of your business.

Social Media Marketing (SMM) Tips by Edumedia
Grow your business with Social Media Marketing (SMM) Tips by Edumedia.
Image credit-Pixabay.

According to Investopedia, ''Social media strategy involves the creation of content that is “sticky,” meaning that it will get a user’s attention and increase the possibility that he or she will conduct a desired action, such as purchase a product or share the content with others''.

Until a decade ago, most people used social platforms to share their personal experiences. With the advancement of technology and the change of customer behavior, the method of business operation has changed radically. 

SMM's benefits have tempted corporate houses to flock here with their products. Everyone has come up with their own research, marketing, and advertising strategies. Social media platforms are an ideal place for network marketing these days.

According to various studies and surveys, the number of social media users is increasing rapidly. Social sites are upgrading their platforms to enrich the user experience. It is undeniable that social media has revolutionized the digital marketing world in the last few years.

Irrespective of the size of your business, type of product, or service you are dealing with, there is no way but to use digital marketing to grow the business. Social Media provides enormous opportunities to boom your business.

In the emerging scenario of 2020, if you want to accelerate the growth of your business with the help of social media, you need to analyze it in depth. Otherwise, you won't be able to stand in the competition and think that it does not work. 

This content will help avoid the major mistakes in social media marketing. To become Better with social media marketing

 This content is an overview of the following aspect of 
Social Media Marketing.

  • What is Social Media Marketing?
  • Types of Social Media 
  • How does Social Media help grow your business?
  • 12 Powerful Tips for effective Social Media Marketing  
  • Social Media Marketing myths
This content is designed for small business owners who have not yet started social media marketing or are struggling here.

If you read this article and start social media marketing like a pro with a strong strategy, you will be able to catch the benefits.

What is Social Media Marketing?

Social Media Marketing or SMM means promoting your products or services using the websites of various social media. It includes managing social media accounts, strategy building, campaigning advertisement, and selling of products or services. 

Types of Social Media

Different types of social media can help run your business better. According to the functions, social media can be divided into different categories. Biteable has explained 7 types of social media. You may find more. Here, I'm mentioning a few types of social media.

Different types of social media platforms

  • Social Networking platforms- Facebook, Tweeter, Linkedin
  • Image Sharing websites- Pinterest, Instagram Snapchat, Imgur
  • Video sharing platforms- Youtube /Vimeo
  • Social Review -Yelp, Trip Advisor
  • Micro Blogging-Medium, Tumblr
  • Discussion Forum- Reddit, Something Awful
  • Chatting App -Whatsapp/Telegram
  • Question Answer Sites- Quora, Stack Overflow.

How does Social Media help grow your Business? 

Create brand visibility 

You can create brand awareness and establish your brand with the help of social media.


You can use various social networking platforms to conduct market research for any new product/service.

Competitors strategy

Social media helps you analyze the strategies of your competitors. Analysis of the pricing strategies, product launch strategies, promotional strategies helps build a strong marketing strategy for your business.

Customer Feedback

Using Social media, you can encourage connected people to give their feedback. It's a great way to understand if any medication or improvement of your product/service is needed.

Network building

It helps to build and grow followers, fan base, and customer base. Many platforms allow you to create groups connecting the followers or customers that ensure effortless and effective interaction with them. 

Social media is a powerful tool to build your personal network with like-minded people.


Leverage means using the efforts and talents of others to accomplish a task. You want to promote your product to a specific group of visitors on a social media platform. You enjoy leverage benefits when the audience shares your product with other people or with other platforms.

Advertising and promotion

For digital advertisement campaigns and product promotion, the use of social platforms is the best marketing strategy.

Social Media Marketing provides the opportunity to find the audience, helps promote or advertise your products/services, make the sell, and collect money using their platforms. Another notable advantage here is getting a referral audience through user sharing.

This is convenient for small businesses as many social platforms offer the opportunity to promote your product at a low cost or for free. 

Moreover, most of the leading social media platforms have free built-in data analysis tools. So you can track the engagement, progress, success, and of your advertising campaign. 

12 Powerful Tips for Social Media Marketing

  1. Define your target audience before joining any social media.
  2. Join a social media platform that is suitable for your industry and products/services
  3. Join a social media site if you can maintain it.
  4. Read the rules and regulations of social media platforms before promoting your product/service.
  5. Understand the taste of the audience, prioritize it. And don't mix your taste with theirs.
  6. Create content that fit your audience
  7. Post content in the morning and/or evening.
  8. Add audiovisual effects to your content.
  9. Update the previous posts.
  10. Engage with the audience.
  11. Set social media marketing goals.
  12. Work until you achieve the goal, don't quit.
Get more tips on Hubspot

Social media marketing myths

The social media environment is not static, often, you will notice dramatic changes here. However, many people still hold myths on social media. 

To be a successful social media marketer, you need to identify those myths. Learn what is really happening in the social world. I would like to publish a separate article on this topic this month. 

Here I'm highlighting the top ten myths of social media marketing.

  1. Join all social media platforms
  2. Engage with the followers that will become your customers
  3. Your favorite fans are those who like and comment on most of your posts
  4. The hiring of a professional manager is essential to get success in SMM
  5. Most of the social media users are young and unmarried
  6. The response of social media marketing is poor
  7. Social media platforms are not suitable for high-quality ads as they provide free opportunities
  8. Use of Hashtags is essential to reaching the audience
  9. You need to update content forever
  10. Social media marketing is absolutely free.

Defining the Targeted Audience? 

Defining the target audience is the primary step to get success in marketing. Target audience means finding the specific group of people likely to be interested in the products or services you are dealing with. 

Determining the target audience helps build an effective marketing strategy. 

Determining the target audience depends upon several factors like age, sex, choices, education, the standard of living, education, etc.

While I'm writing this content, I know that it's the product of Edumedia. For marketing this content, I must define the target audience who has the potential to read it.
As the content is on social media marketing, my primary focus is to find the people having social media account. I've defined the broader group, but I couldn't reach all of them.
I need to filter to narrow it down. So in the second step, I found a smaller group of people who engaged in marketing-related activities on social platforms.

What is next? 
Education, Right?
Yes, my target audience is the educated marketing professionals having accounts on various social media.

I won't continue to bore you by filtering it again with age and sex. Do it yourself and choose the suitable platforms to promote your products or services. 

Bonus Tip

Set specific money-making goal for short, medium, and long term

Final Words

Use powerful social platforms to reach your marketing goal. That's the ultimate profitable deal on social media marketing.




  1. This post is really amazing
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