() SEO ( Search Engine Optimization) Techniques Complete Guide 2021
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The Best Way of Political Marketing- to Win

The Best Way of Political Marketing- to Win. Digital Marketing has been playing an important role in politics for decades. With the advancement of technology, politicians have acquired the skill to influence their voters through digital  communications .  You may be surprised to hear the term "political marketing".  It is relatively new to other branches of mainstream marketing. But you are familiar with the term ''political propaganda''.  Although I'm not a politician, I understood the significance of marketing in the political arena a few years ago when I received a phone call.  That was a candidate's recorded voice asking me to cast a vote   in favour of him.  They've communicated to me, a lthough I was not a voter in that constituency.  Nowadays, it's a common practice of all political parties.  Remember, political marketing doesn't mean merely an election campaign- it is much more. Analysis of political activities from the marketing pe

SEO ( Search Engine Optimization) Techniques Complete Guide 2021


SEO ( Search Engine Optimization) Techniques Complete Guide 2021

Implementation of these SEO techniques will help grow organic traffic on your blog, establish your brand, and boost page ranking on search engine result pages (SERPs). 

This is a complete & ultimate guide to both basic and advanced learners [2020- 2021 onwards].

Internet users search for specific queries typically by using a word or combination of words [keywords]. 

The functions of search engines are crawling, indexing, and ranking of the accessible content in different formats, like PDFs, PPTs, eBooks, texts, images, videos, music, and so on.

Search engines display the most matching results of their queries on result pages.

The ultimate objective of SEO is to build brand exposure through Blogs. The arrival and retention of organic traffic are required to be performed through SEO. 


The purposes of Search Engine Optimization Techniques include the following:

  • Firstly, to appear your site on the search engine results page while internet users search queries related to your content. 
  • Secondly, boost users' experiences. Quench the hunger of the minds of Internet users and help search engine algorithms crawl, understand, and index your content.

Your purpose of SEO will be successful if you can satisfy both parties through your website and its content. To create effective and engaging content, you should be a master of search engine optimization.

What is SEO? 

SEO refers to the way your website and its content are designed to be compatible with the search engine algorithm's functioning. SEO is a process that attempts to boost the status of your website and generate organic traffic through search engine results.

✅Search Engine Optimization (SEO) includes performing some activities that help rank your website on Search Engine Result Pages (SERPs). The higher rank on SERPs boosts organic traffic to visit your site.

Types of SEO

Search Engine Optimization is usually divided into 2 Groups
  • On-Page Optimization
  • Off-page Optimization

✅On-Page SEO emphasizes optimizing on-page elements, such as titles, descriptions, keyword placement inside your blog. It is important to read the Beginners SEO Guide for better understanding.

Off-Page SEO relates to all the activities outside your blog. For example- social bookmarking, guest posting, commenting on various blogs, forums, and more.

Search Engine Optimization Techniques-[ Basic & Advanced]


Grow blog traffic with SEO Guide of Edumedia
 Create Money Blog With SEO Complete Guide 2021
Image Source-Pixabay


Basic Level of SEO Techniques

Basic search engine optimization is mainly related to On-page optimization such as Title, Meta Description, and Metatag [ keywords], etc.

Advanced Level of SEO Techniques

These techniques include the placement of keywords and their density, content structure, length, meta robot, XML sitemap, HTML site map, image optimization, link optimization, etc.

1. Page Optimization SEO

1.1. Blog Title

Blog Title optimization is an important part of on-page SEO.
The title should be attractive with a proper length. The optimum length of the Blog title is 60 - 75 characters. Keeping it within 60 is the best strategy.

It is important to note that the Blog title is different from the title of a page. I'll discuss it under the Content Writing SEO Technique.

1.2 Meta Description

The meta description is another crucial part of on-page SEO. It is one of the best areas to place your targeted keywords. 

A meta description helps understand search engines as well as the audience, what the content is about. Blogger allows a maximum of 500 characters for meta descriptions.

1.3 Meta tag / Keywords

Start with keyword research and make a list of the low competitive keywords. Place most of your targeted keywords in the meta tag field. The Blogger platform allowed a maximum of 150 characters.

1.4 Meta Robots.

The meta robots tag is a set of  HTML tags that give instructions to the robots whether your webpage to index or not. 

1.5. Meta Language

A Meta Language tag is used to tell the search engine about the language in which your website content is written. You should specify the language of your site.

1.6. XML Site map

Submission of XML site map helps Crawler to index your web pages. Create a free XML sitemap from here- https://www.mysitemapgenerator.com/.

2. Content Writing- SEO Techniques

2.1. Quality Of the Content (Blog post)

  • High-Quality Content is the most essential part of SEO. Create content that delivers value to the readers. Unique and high-quality content helps attract traffic, engage them on the pages, and retain them on your website.
  • If your content is unique, valuable, credible, informative to the users, Don't worry about traffic and page ranking.
  • Creating massive organic traffic and keep them engaged in the long run on your site is the ultimate objective of white hat SEO.

2.2. Structure Of the Content.

Readers feel comfortable while reading well-structured content. Blog posts or articles should have a title, introduction, body, content summary, and conclusion part.

2.3. Length Of The Content.

The ideal length of an article is 1000-1500 words. More than 1500 words convey the extraordinary weight of your content.

Many people will guide according to their way, as there is no specific rule on this. We have studied and observed that the length of most high-rank content is over 1000 words.
It is your choice whether you go for short-length content like 600 words 800 etc.

2.4. Title Of the Content (Blog post)

Most search engines including Google relish the SEO title and display it on the search engine result pages (SERPs). 

Google usually shows the first 55 to 60 characters of the title. Therefore, generate a good title within 60 characters with a word count of 5-8.

2.5. Body Of the Content.

Don't write the body of the content like an old-fashioned novel. Your content should compose of many small paragraphs, subparagraphs, points, etc. 

The length of the paragraph should be within the range of 2-4 standard sentences. Create user-friendly content so that users can feel comfortable while reading.

Use bullet and numbering to distinguish points and sub-points, if required.

2.6. Summary of the content.

A summary is the sketch of your content that provides a reader with an idea about the theme of the content. It explains a larger content that helps the readers to filter the important info. It saves time for the readers.

2.7. Conclusion of the content.

This the ending part of the text content. Write a small paragraph to conclude your content here. Link the related topic if any you have already posted.

2.8. Density & Placement of through the con

Place keywords throughout the content naturally. keywords to be placed precisely in the title, introduction, summary, and throughout the body including the conclusion part. Keywords to be used while optimization of image.
 
Keywords to be placed in the first paragraph perfectly. The most brilliant SEO technique on content writing is 'The First word is the keyword'. Find the opportunity to place it in the first word of the introduction part.

Add the targeted keywords in the conclusion part [at least one keyword] as the last word.

Long-Tail Keywords- As long-tail keywords have meager competition, they should be used by new blog owners to rank them quickly.

Keyword density- As per these SEO techniques, the total keywords used throughout the content should be within the range of 2%-3%. That means if the cont length is 1000 words 20-30 keywords to be used. 

✅Internal and external linking is important because  Google follows 'the link websites crawling method' by using Googlebot. It crawls your website by following your site's internal and external links. 

✅When you linked related posts to a page of the same website it is known as internal linking. It helps understand your readers, as well as search engines the articles are originally related, and present on another page of this site.
 
✅On visiting the homepage of your website, the bot starts to follow the link one after another to find out their interrelationship and discover the most matching content. 

✅External links are hyperlinks that point to other domains. When you insert a link that points to another domain it is called an outbound link.

When another website links to your domain, it is known as the inbound external links or backlinks. passes link juice from the source domain to your domain.

4. Image Optimization SEO 

The purpose of image SEO is to increase the position of your images in Google's image search.

As images create better visibility as well as high-quality content, you should use them in an optimized manner. 

Image SEO is an important part of your overall SEO that directly affects your website's ranking. 

Notable Points to remember while Optimizing Images
  • use copyright-free images
  • use images that are relevant to your topic
  • use high-quality images
  • compress the size and dimension
  • create the appropriate name of the image file
  • generate a 'title tag' of the image(optional)
  • create Alt text tag
Optimization of Image Title Tag-

Before uploading any image on your blog, rename it relevant to the content and use a dash instead of space. Example: SEO-techniques-complete- guide.

Optimization of Image Alt Tag

Alt Tag is crucial for SEO. If the image disappears due to a slow internet connection or for any other reason, the alt tag appears in the place of the image.

5. Speed optimization SEO 

Page speed means the load time of your web pages. Image optimization help minimize the load time. So, it is a part of speed optimization.

Minimization of java scripts is another area to boost speed. Reduce javascript to get optimum speed. 

Would you like to assess your page speed? 


Bonus Tip: 
Luv the readers and Google so that they can Luv your pages and Blog. Strictly adhere to Webmaster Guidelines and practice white hat SEO.

6. Final Words

These SEO techniques may take time to produce results as Google has updated its algorithm. Practice these throughout 2020 to get a massive output in 2021. Because of the core update, Google added some new ranking factors in its algorithm in May 2020.

From now on, I will post SEO related content on my new website techazu.com

Updated on 2nd November 2020.

I have published a video on the edumedia youtube channel about the new search ranking factors.

Watch the video record of Google SEO office-hours hangout from October 27, 2020, which was uploaded. 

You'll learn a lot of things related to SEO. Such as crawling, indexing, mobile SEO,   Sitemaps creation, and more.







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