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The Best Way of Political Marketing- to Win

The Best Way of Political Marketing- to Win. Digital Marketing has been playing an important role in politics for decades. With the advancement of technology, politicians have acquired the skill to influence their voters through digital  communications .  You may be surprised to hear the term "political marketing".  It is relatively new to other branches of mainstream marketing. But you are familiar with the term ''political propaganda''.  Although I'm not a politician, I understood the significance of marketing in the political arena a few years ago when I received a phone call.  That was a candidate's recorded voice asking me to cast a vote   in favour of him.  They've communicated to me, a lthough I was not a voter in that constituency.  Nowadays, it's a common practice of all political parties.  Remember, political marketing doesn't mean merely an election campaign- it is much more. Analysis of political activities from the marketing pe

How to Write Effective and Engaging Blog Posts-Edumedia.

How to Write Effective and Engaging Blogposts-Edumedia.

Writing an effective and engaging blog post is an art and science. When readers are comfortable reading your blog posts, they feel good. User satisfaction is an important parameter to make your blog successful.

This is a complete blog writing guide for both beginners and intermediaries. Before an attempt is made to write a blog post, it is necessary to understand the differences between the blog and blog post.

The blog is the title of the domain on which different articles are posted and submitted. Blog posts are the different contents of your blog that includes texts, images, videos, links, etc.

While creating effective blog posts, you should consider user satisfaction and SEO (search engine optimization)-both. Create content for the users and optimize them for search engines.

There are tons of free SEO tools, you can use.

Effectiveness and Engagement of Blogpost

How to Write Effective and Engaging Blogposts.
Powerful and Engaging blog content is crucial.


 👉 For creating effective blog posts, you need to understand the algorithm's functions of leading search engines. All of us know that Google's search engine is the largest in the world.

 👉Make a short, catchy, and SEO-friendly
 title so that it appears on the first page of Google's SERPs when your audiences search for you. The notable point is that a blog title is different from the titles of each blog post.

 👉As per our study and observation, content with images can attract traffic. All images should be optimized (Image SEO) properly. For example, alt texts and image sources to be mentioned.

 👉Make sure that the title and description of the Blog and articles include perfect keywords.
Capitalize the blog title and the titles of each content properly. The length of titles should be within the specified range.


The ultimate success of blog writing is to drive traffic to your and make them engage in your blog. The engagement of readers depends upon many factors, such as the theme, title of the blog, quality of content, load time, etc.

Make an eye-catching title and description of your blog posts, use keywords in the title and description.

Readability and visibility are also important. If readers feel the blog posts are useful and interesting to them, you don't have to be worried about organic traffic and their engagement on your blog.

Know Your Why-Define the Purpose

One of the key components of blogging success is to know why you are going to start a blog.You want to start blogging to earn passive income or it may be your hobby.
A well-defined objective of writing a blog would help the decision-making process throughout the blog writing profession.

Preparation for writing your first blog post

 👉If you are a beginner, before writing a blog post, you must be careful of three important steps. 

1. You need to have a registered domain (URL) and a hosting service.
2. You need to have a dynamic blogging platform like Blogger, WordPress, etc.
3. You need to Optimize Blog Settings- theme, HTTPS java scripts, sitemap, custom robot tag, etc. 

1. Find the proper niche for your blog

While you're tempting to create a blog, the selection of a trending niche or topic that can earn an enormous audience effortlessly is important. Your readers get a better experience in your writing within the chosen niche. 

2. Create a Blog with the Right Platform 

When you're looking for an ideal platform for your blog, it is crucial to consider the key parameters. Examples- the purpose of running a blog, the kind of content you intend to put up, and your target audience, etc. 

When it comes to constructing and maintaining a blog, your budget is also a crucial factor.

WordPress and Blogger are two popular platforms. There are many free blogging platforms

For running a blog and publishing articles on it, the Blogger (Blogspot) is an ideal bet, especially for beginners. You can grab various opportunities provided by them. 

You can launch your blog/site with a free template that is easily accessible. Out of many free templates available, notable is the best for newbies, as per my opinion.

The unique advantage of Blogger's platform is free hosting. If your intention is to learn and practice, start with a free subdomain that can be easily converted to a custom domain later. 

Another advantage of the blogger is the hassle-free monetization process. The new interface of the blogger's platform permitted the Google Adsense approval for subdomain too.

 3. Optimize Blog Settings

Basic Setting

Title, Description, and Metatags- key areas to be optimized are title, description, and keywords.

  • Perfect SEO-friendly title for Your blog, containing appropriate keywords with the proper length of 50-60 letters and 6-8 words.
  • The next step is to write a perfect meta description with targeted keywords. Blogger allows you to write descriptions of 500 words.
  •  Appropriate keyword research is essential for each post. You need to place precise keywords in the title, meta description, meta tag, and throughout the body.


The Title and description  of  our online marketing and money-making blog is given below for a better understanding

Grow Your Business and Make Money Online.

Grow your business and make money online in genuine ways with Edumedia. Learn digital marketing, blogging, and web designing. Read motivational quotes, success stories ..........

Meta tags
grow your business online, make money online, digital marketing, blog, blog post, content marketing,

Other Basic Setting

Blog language

Adult content
Make sure this button is Disable.

HTTPS availability
Status: Available

HTTPS redirect
Ensure that visits to HTTP redirect to HTTPS

Time zone
(GMT+05:30) India Standard Time – Kolkata

Crawlers and indexing
Enable custom robots.text

Custom robots. text
User-agent: * Disallow: /search Allow: / Sitemap: https://www.edumedia.co.in/atom.xml?redirect=false&start-index=1&max-results=500
Enable custom robots header tags

Enable custom ads.txt 

4. Creation of Most Important Pages

1) Self Introduction with a distinct “About Us” page

Create a pleasant About Us page to make the audience aware of your story. New users would like to know your story.

2) Let Your Audience Know how they can connect You  with the 'Contact Us' page

Create a contact page and provide contact information like mobile number, Whatsapp, email, and links of social media such as Facebook, Linked In, Twitter, Instagram, etc.

3) Other mandatory pages to rank your blog

This includes the submission of static pages like privacy policy, terms of services, and disclaimer statements.

Summary of the above study with example

 👉Suppose you have decided to start running a blog on the topic of Health and Wellness (niche).

 👉You got a registered domain name https://www.edumediawellness.com with Blogger owned by Google (the cheapest domain with hosting as per our knowledge). I hope the above paragraph is self-explanatory.

 👉You have selected  Health and Wellness Hub-The Secret Of  Staying Healthy as the title of your blog.

 👉As you have selected the topic of health and wellness. The title 'Health and Wellness Hub- The Secret Of Staying Healthy' contains the main keywords ''health and wellness''. 

All other settings are okay as mentioned in the previous paragraph. You are now ready to post the articles (blog posts) on your Blog.

Content optimization

a)Title of the content 

This title is different from the Blog Title. Example- A Link to the Blog Post Title is given below. Creating the perfect title or headlines of blog posts is crucial.

b) Paragraph Formatting
Paragraph formatting is also an integral part of SEO. Write your content in small paragraphs. 

The first paragraph must contain the main keywords. Place all the keywords in different paragraphs. We will elaborate on it in a separate post.

c) Words Counting
Make sure that the total words in your content are more than 1000 with 2%-3% keywords. This length of content is considered as short to medium form. 

In the beginning, it is okay, but in the future, you should create long-form content above 2000 words. 

Other Points:

Sticking on the selected theme of your Blog Post

The content of your posts will turn out to be recognizable and acquainted with your audience if you stay on the theme.

Maintain a Regular and Steady Blog Posting Schedule

Create a basic strategy for running your content posting at a regular interval. Create a posting schedule and maintain regularity. Integrate timelines for transparent posts to make sure your blog posts are regular.

Install a content calendar 

For content creators, the best tool for maintaining regularity is to have a well-planned content calendar. Consistency is the key to success.

Select only relevant and excellent images

Visuals are important. However, avoiding unnecessary use of the image in your content is the best practice. Make an effort to collect the hi-resolution copyright-free image into your blog post.
Pixabay is a good site where millions of free high-resolution photos are available.

While inserting the image into your blog post, always mention the source from where you have taken it.


Proofreading is important to make your content excellent. Spelling and grammar ought to be checked to produce an outstanding Blog Post.

You Can lose the trust and values of the audience if you post content with many mistakes and errors. This can harm the ranking and monetization of your content.

Install an automated proofreader plug-in like Grammarly that is the proofreading expert. Free as well as premium version is available.

Understand your audience

Understanding the preference of your audience is the main key to make them engage in your blog.
Find out what are the needs of your target audience and create content accordingly.

Update content

Updating some pieces of content helps to keep them evergreen. Your deadly blog post can get fresh oxygen and new life through updating. Read here how to give new life to your old blog posts.

Bonus Tips to discover the area of interest of the targeted audience

1. Read the comment sections of other's blogs related to your niche.
2. Search youtube, the 2nd  largest search engine, to find out the videos related to your subject, and read the comment sections. 
3. Search Quora, note down the questions that people ask on the subject you are dealing with.

 Bottom Line

Write content to fulfill the needs of the people. Try to answer the questions moving around the minds of your audiences. Forget your self-interest forever.

If you practice this guideline of edumedia for the long term, you will be a master of writing effective and engine content or blogpost.

Henceforth, I will post all blog and related topics on my new site techazu. com-Ultimate Solutions for Bloggers and YouTubers


  1. I have read your very interesting blogs. Your whole blog contains good and unique information and how to start a blog is very helpful. Thanks for sharing the post here. Start a Blog and Make Money Online


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