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25 Awesome Social Media Marketing Tools 2020-Edumedia (Updated 2021)

25 Awesome Social Media Marketing Tools 2020-Edumedia (Updated 2021).

Every digital marketer needs Social Media Marketing Tools to maximize the
benefits of social media marketing. You can enhance the quality of online activities and save time. 

Social media marketing is an integral part of online digital marketing. The purpose of social media marketing is to use social media networks (Facebook, Instagram, Twitter, Linkedin, YouTube, Pinterest, and more) to connect the audience for achieving the marketing goals.

Most business owners or entrepreneurs publish their great content on social networks to build brand awareness, boost sales, educate customers, and drive traffic to their websites. 

If you have a blog, you need to promote your blog posts to Facebook and other leading social media.

You can also read how to write effective and engaging blog posts on this site.

Managing everything manually is too difficult. The good news is there are tons of SM marketing and management tools available. Some of them are absolutely free while some have a trial version.

Social media marketing involves certain steps. The major steps are-
  • Strategy building
  • Publishing content
  • Engagement with audience
  • Performance  Analysis
  • Advertisement campaign
If you're searching for some effective SM marketing and management tools, you're in the right place.

This compilation of edumedia will help you grow your online digital marketing fast. Let me start with my beloved brand Google.


1. Google Alerts

It is a non-social tool used by social media marketers to get the content idea. Google Alerts help you monitor the web for amazing new content. 

Content is the key to connect your audience. Their email notification service helps you discover new ideas for creating content.

If you create an alert on specific keywords, Google will send you a notification through email once it finds any new results on web pages, news articles, research papers, even on YouTube.

Google Alert is a great keyword monitoring tool. I often use this for crafting social media content as well as my blog posts. But you should remember that it doesn't track social platforms.

Google alert is a free tool and easy to set up.

If you don't know how to set up, follow the below steps-

1. Visit https://www.google.com/alerts log in with your Google account.

2. Select the keywords you want to track.
3. Select Frequency.
4. Select Language.
5. Choose sources you want to track, such as blogs, news, videos
6. Select other fields like language and regions.
7. Hit ''Create Alert''.

That's all about activating alerts.


2. Google Meet

Google meet is a great tool for conducting virtual meetings. It's newly launched by Google for the online video conference with your teammate or customers, using your browser/ app.

You can safely connect, collaborate, and celebrate from any place with these beautiful marketing tools provided by Google. You can use this free tool to conduct a meeting for up to 60 minutes.


Grow your business with Google meeting-An Awesome Social Media Marketing Tool
Grow your business with Google Meet. Image credit-Google.


3. Google Analytics

Google Analytics is a great tool widely used by content marketers to track audiences on different platforms including social media sites. It also helps you measure the advertising ROI (return on investment).

Social Traffic in Google Analytics



Google provided us this free tool with lots of features. It is a reliable tool used by many advertising networks to analyze the traffic interactions with specific websites.

As a content marketer, it is necessary to identify the best performing and the worst performing social platforms. 

 Google Analytics helps you identify the performance of each content. 

You can find information about traffic, keywords used, devices used, and users' demographics for each content.

4. Social Blade

Social Blade is a analytical tool that tracks user stats for multiple social platforms. It covers tracking on Youtube, Instagram, Twitter, Facebook, and more. It helps you get a deeper understanding of user growth.


Social media traffic analysis tool-Social Blade




5. Facebook Audience Insights

Want to track user interaction on your 
Facebook Page or Group?  Use Facebook Audience Insights, the powerful Facebook marketing tool.

Facebook Audience Insights is a great free marketing tool that you can use to look at specific demographic information and more insights about your audience.

The audience insights tool is different from Page insights that provide like-
Demographics, usage, location, and language, page-likes buying activities, and more.
 


6. Zoho Social

Zoho Social is another social media management tool that helps establish your presence on social media.  It offers several advanced features, including a content calendar and lucrative dashboard.

It offers a free plan plus a premium version. The premium version of Zoho Social is included within the suite for no additional charge.


7. Followerwonk

Followerwonk is a great tool, especially for Twitter Marketing. Twitter analytics with Followerwonk will help make a strong SM MARKETING STRATEGY. It has several features that include locateTwitter influencers and build a community.

8. Dlvr. it

If you want to automate your social media engagement by generating new posts from an RSS feed, Dlvr.it is a great tool that you should use. 

With the free version, you'll post up to 3 times each day to 2 different social platforms, from up to 3 different RSS feeds. 

Dlvr.it offers something that many other social tools do not: the power to automate posting to your Google My Business listing, Pinterest, and Slack pages, and automatically add hashtags.

It is one of the best SMM tools listed here. 

9. Tweetdeck

Tweetdeck is a Twitter dashboard that permits you to manage, update, and monitor activities on multiple Twitter accounts. 

So, if your social marketing strategies include a Twitter promotion, consider this powerful real-time tracking tool.

When you consider participating in Twitter chats, use this tool. Using this tool, you can follow the conversation around the chat and also see reactions to your posts.

10. Hootsuite

You can schedule social posts beforehand from your user dashboard with Hootsuite. You can manage posts on multiple social platforms. Hootsuite offers both free and premium plans.

The paid version offers countless features including automation. But if you're a new marketer, start with a 30-day free trial, then chose a plan according to your need.
There are four Plans, namely-
  • Professional- single-user
  • Team - 3 users
  • Business- 5 plus users
  • Enterprise- unlimited users


11. Pocket

Pocket helps you set all of your reading in one place. It’s a social bookmarking site that's ideal for mobile reading. You can save the content of any format from any publication or app. You can view your saved content from any device.

12. Feedly

Feedly is a feed reader that aggregates information from the web. With it, you'll stay awake so far on feeds of content from other sites in one place. They typically aggregate information from news, blogs, RSS feeds, social posts.

For using information, you don't have to go to each site. You can use it for competitive research, content marketing purposes, and more. They offer a free basic plan enabling you to follow up to 100 sources.

13. Sniply.IO

Sniply.io is mostly known as a link shorter, but it is much more. Simply is a marketing tool that adds your call-to-action to your shorten link. 
A call-to-action encourages readers to move forward a subsequent step.


Sniply Link Shortener Instantly Boost Your Conversion Rate



That means you'll engage with followers through every shareable link. Over 100000 people use this tool. The free plan starts with 1,000 clicks per month, but you can upgrade it to the premium version to get more advantages.

14. Pixabay

Pixabay helps millions of content marketers to create content with audiovisual effects by providing images, stock photos, illustrations, videos, and musics. 

If you’re trying to find copyright-free images to reinforce the content of your blog posts and social media marketing campaigns, Pixabay is the right place. 

The site has over 2.3 million high-quality free images, videos, and music shared by their community.

This platform helps content creators and marketers to create awesome visual content for different social platforms.

15. Pexels

Pexels is another site where you'll find stock images that are free to use without copyright restrictions. You'll also find some stunning stock video footage that you can integrate into your content.

If you want to get an alternative to pixabay, you should use Pexels.

16. Pablo

Pablo by Buffer is a great tool that helps entrepreneurs create amazing images, and motivational cards to share on social media. Pablo by Buffer is a free marketing tool. 

You can upload images or use the images they provide. Then type in the text to incorporate using this helpful platform. 

The output generated by this tool is gorgeous images designed to pop! Now you can easily share your content to Facebook, Twitter, and many other social platforms.

17. Hatchful

If You're looking for a good logo maker, use the Hatchful Logo Maker to make a professional logo within few seconds. 

Small business owners can design eye-catching logos with this tool. No design skills are required for making logos.

18. Designer

 DESIGNER is a great SM marketing tool help create and share social media posts.
A free plan is there that helps users created branded social media posts containing images. 

You'll use this tool from any device and on multiple social networks. 
 
The great advantage of this tool is you can use the library with over 1000 built-in templates. Besides, you'll get millions of royalty-free images.

20. Canva

Canva is a all-in-one tool. This is very helpful for bloggers and YouTubers, and other content marketers. 

From YouTube Thumbnails to social media images, this great tool creates stunning visual content.

You can design anything from this all-purpose tool. Both free and premium versions are available.

21. Venngage

with Venngage you can create professional infographics. With the basic free plan, you can design up to 5 designs and uploads 5 images. It also covers free charts, CSV uploads, and free icons. 

There are three paid versions, namely Premium, Business, and Enterprise. Each paid version comes with distinct features and pricing.

22. Irfanview

Irfanview is a free alternative to Photoshop that can be used to resize and edit images. It has many features that include- color adjustment and editing effects.

 
The other advantages include-
  • It's fast and compact
  • Multi-language and Unicode support
  • Accessible from multiple versions of Window including, XP and Vista.

Irfanview is for non-commercial use.


23. WeVideo

With WeVideo, you can create videos for social media marketing. You can choose from several formats to stand out on social platforms. 

Creating video is easy and fast with this tool. However, the free plan limits you to lower resolution and a short-length video. 

24. Mazwai

Mazwai is a great platform for you to 
download royalty-free video clips for commercial use. Tons of free stock video footage with HD clips are available here. However, you need to attribute the video producer.


25. Ad Parlour

You can create free ad mockups to travel on multiple Social media like Facebook, Twitter, Pinterest, Instagram, and other social sites with the Ad Parlour

This is handy marketing tool means you'll see what your social and PPC ads will appear as if before putting time, money, and energy into creating campaigns.

Bonus: Other Marketing Tools


HARO 
Help a Reporter, aka HARO provides a service that helps connect you with journalists to find resources to improve the quality of your content.
  
In their own words-
 Hero connects journalists seeking expertise to include in their content the sources who have that expertise.
HARO is a great platform you can use to increase your brand awareness and is helpful for product-based businesses. 1 million sources and 75000 plus journalists and bloggers use this platform. 


Evernote

Evernote is all about the note that helps creative people for capturing, arranging, and sharing notes. This marketing tool helps to collaborate with employees, executives, vendors, and customers. 

The basic free plan comes with a maximum note size of 25 MB and a 60 MB upload limit per month.

MailChimp

MailChimp is an all-in-one marketing tool used by business owners to start email marketing campaigns. Create a email list and send content to inboxes of up to 2,000 contacts with the free plan. 

 You'll get more with the free plan-
  • Email Builder
  • Marketing CRM
  • Forms and Landing Page
  • Creative Assistant
  • Website Builder and Mailchimp Domain

For larger lists, you need to upgrade your plan. They have three paid plans having different pricing and features- Essentials, Standard, and Premium.

SurveyMonkey

SurveyMonkey is related to online surveys. It became the world leader in survey software with a daily 20 million QnA. They offer a  basic free plan and several types of paid plans.


Typeform

Typeform helps you create beautiful, forms to gather data from visitors. Their built-in photo and video libraries make your forms catchy. 

Unfortunately, they don't have any free access. They offer three paid plans with a minimum price of $35/ mo.

Trello

Trello is a card-based collaboration tool that helps you organize, manage, and share marketing tasks and among teams.  

Start growing from the Trello board, in which the lists and cards are the building block. 

You can invite others to your boards, create checklists, and more. Trello has over one million teams worldwide.


Zoom

ZOOM is a great tool for conference calls with your employees, prospects, or customers. It helps conduct audio-video meetings, chats, and webinars, together with your remote marketing team to share any plan or strategy. 

It is widely used in MLM business for providing training and sharing compensation plans.

Simply, a free Zoom account gives you the power to conduct group meetings. Therefore, zoom can be used as a marketing tool during the post-Covid situation.


DataMiner Scraper

Last but not least If you're a data-driven marketer, DataMiner Scraper will provide you with tons of data, like web addresses, email, etc. 

You can use this great tool for FREE, but the starter subscription plan offers 500 free page-scrape credits per month. 

Therefore, leverage it to avoid wasting your valuable marketing time collecting contact information manually.

It comes with a Chrome extension. Add the extension to your Chrome browser to extract contact details from sites. Export it into an Excel spreadsheet. This helps you build a solid email list.

Find here more Free SEO Tools.

Although tons of tools available on the internet, all may not be effective. I've compiled some of the important and effective tools, but this is not the end of the list.

You'll find some new tools are releasing every month, and some existing tools are updating their features.


Update  Information

This contentment was originally created in September 2020 and updated on 28th May 2021.

Conclusions

Social media marketing tools are important to achieve your marketing goals.
Effective marketing tools help build and implement the right marketing strategies. 

You can use tools to schedule your posts on social media at the right time and analyze the performance of each post.





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