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The Best Way of Political Marketing- to Win

The Best Way of Political Marketing- to Win. Digital Marketing has been playing an important role in politics for decades. With the advancement of technology, politicians have acquired the skill to influence their voters through digital  communications .  You may be surprised to hear the term "political marketing".  It is relatively new to other branches of mainstream marketing. But you are familiar with the term ''political propaganda''.  Although I'm not a politician, I understood the significance of marketing in the political arena a few years ago when I received a phone call.  That was a candidate's recorded voice asking me to cast a vote   in favour of him.  They've communicated to me, a lthough I was not a voter in that constituency.  Nowadays, it's a common practice of all political parties.  Remember, political marketing doesn't mean merely an election campaign- it is much more. Analysis of political activities from the marketing pe

How to Discover the Power of Link Juice In The World Of SEO

How to Discover the Power of Link Juice In The World Of SEO.

[Updated in 2021]

Link Juice is a popular term used in the World of Search Engine Optimization (SEO) to describe the value of backlinks passes from a site to another. Link Juice is the key to rank Your Website/Blog. 

So, link building should be a part of your SEO strategy. Before dive into the main topic, let me help you know what the link means.

A Link means the hyperlink used to navigate a webpage, and the text on which a link is inserted is called anchor text. Links are of two types-internal links and external links.

Link to the pages of your own sites are internal and to other's websites are external. Internal links help distribute link juice throughout your site. External links may be incoming (inbound) and outgoing (outbound).

Having great link exposure to your site gives a signal to Google that your site is trustworthy. 

Most new bloggers don't know how to build links in the right way. Statistics show 94% of online content gets no external links.

This article will help beginners learn how to build a quality link profile.

Link juice in the SEO world of edumedia

Link juice in the SEO world. Image credit- Pixabay

What Does Link Juice mean and How does it Work?

Link Juice, also called Link Equity, means the value that passes from one site to another through hyperlinks.
How much link equity passes depends upon HTTP status, page authority of the website in which you build a link, and some other factors.

If you want to rank your page higher on the search engines, focus on getting more inbound links or backlinks from other web pages or sites. 

The more you get link juice from high authority domains, with DoFollow tags, the more likely your site is to rank on SERPs. 

Out of many ranking factors,

Backlink creation from the High DA/PA sites with DoFollow or Follow tags is a popular method for extracting link juice. 

However, all links are not able to pass the ranking value. Links with ''NoFollow'' are not able to pass ranking values. 

No-tag/attribute also implies the DoFollow attribute. This means unless the ''NoFollow'' attribute is used, you may assume that it is a Dofollow site. So, getting link juice from DoFllow sites is very sweet.

 It is necessary to understand the concept of ''DoFollow'' and ''Nofollow'' links. The next step is to identify both of these attributes. You can use software to identify them although, manual identification is possible. 

You should check the DA/PA ranks of the sites before creating any backlink. 

Can you check all of these manually? Yes, if you have time to do that you can, but as free software are available, better to use one of them.

Where can I get Software and Tools?

For the checking of link status, several free tools are available. You can use the free tool  Website SEO Checker that I use.

NoFollow Links

When the HTML code of a page or site contains " rel=NoFollow" it is said to be a 'Nofollow link which tells search engines to avoid or not to that link.

If You publish an article or guest post on a website with a hyperlink and if the website uses the "nofollow" tag, no juice will pass to your website. It means you will not get any SEO value from that website.

But it doesn't mean ''NoFollow'' links are worthless. It helps drive organic traffic to your site. It also helps build your brand exposure. 

Most social media use NoFollow links, but you need to build links to drive an insane amount of organic traffic to your site.

DoFollow Links

1. If the HTML code of a page or site doesn't contain any real tags it is a Dofollow link because the NoFollow tag is absent. 

Example of Without attribute: <a href=”http://www.juicy.com/”>link text here </a>.

2. If the HTML code of a page or site contains a tag like "rel=" Follow", it's a Dofollow link.

This instructs the search engines to follow your site. Therefore, the link juice will pass to your website.

Example of No-follow attribute: <a href=”http://www.juicy.com/” rel=”follow”>link text here </a>.

How to Get Link juice on Your Website?

The simple answer to this is to create high -quality backlink. But, you should remember that only the backlinks will not help your site to rank. There are many other factors. 

To improve SEO, you need to consider other elements with backlinks.

Enhance the Quality of Content of Your own Website.

Edumedia emphasizes creating the quality enhancement of self-content rather than focusing on the website of others. Link juice will come automatically to your site if you create a huge amount of attractive content. 

The readers bring more traffic to your website by sharing your link with other sites.

Moreover, the search engine algorithm prefers excellent, informative, and useful content for ranking.

Create unique, informative, and useful content that includes-

👉Generate an eye-catching Title with SEO-friendly keywords with the ideal length. 

👉Effective formatting in body text combined with an optimized image, if required.

👉Placement of appropriate keywords throughout the content.

 Build  Quality Backlink to Other Websites.

Getting value or link juice from other websites is known as backlinks. So, you should focus on getting adequate quality backlinks from relevant high-authority websites. 

To rank your site higher on Google,
 one way is to create quality backlinks that include Directory Submission, commenting on relevant sites, social bookmarking, guest posts, and so on. 

Despite several ways to create backlinks are there, I prefer Blog commenting on relevant sites with the Do-follow attribute. 

You'll find tons of Blog commenting sites related to your niche with the help of ''Dropmylink'' and Google Dork.

🔆Check DA/PA ranks. Higher the rank, the greater the chance to receive adequate link juice. Check rel tag-Only 'DoFollow' or 'Follow' tags and No-tag Pages will Pass value or equity or link juice to your site. You will not get link juice from pages/sites with the 'Nofollow' rel-tag.

🔆Check the SERP (Search Engine Result Page) position. High SERP will pass more link juice compared to other pages.

🔆Check pages relevant to your content to get more value, irrelevant content may not bring link juice.

🔆Check pages/sites having an active presence in social media to get more equity or link juice.

Note: Pages with 'Nofollow' rel-tag having high DA/PA is important to you for getting traffic (readers) and brand establishment. So don't avoid them merely because these sites don't pass link juice.

 3 points to remember while creative backlinking:
  • Relevancy of the page/site
  • Authority of the site
  • Rel Attribute.
Make sure to build a link to a quality site. Obtaining link juices from relevant and quality sites is the ideal strategy to rank your site higher.
If you think the content is useful, please and share it with others. Help them gain positive link authority to their sites. 

Recommended reading- the flow of link juice by Woorank.

Link Building Best Practices

You have learned the importance of link building and discovered the secret of passing link juice from other websites to your own site.

But while building links, you should follow While Hat SEO practices. Google has guidelines for link building that you shouldn't violate. 

Web spammers manipulate and misuse the opportunity of link building. Sneaky redirects, link schemes, and paid links are some kind of bad ways of link building. 

Google rolled out the Penguin update in 2012 to fight against the spammers.

Any links intended to manipulate PageRank or a site's ranking in Google search may be considered part of a link scheme and violation of Google's Webmaster Guidelines.

Any violation of the guidelines can negatively impact your site's ranking in the search result.

Here are some examples of what you shouldn't do:

Don't exchange money, products, or services (including free products or services).

Don't do bulk guest posting or content marketing campaigns with keyword-rich anchor text.

Don't create automated links.

Don't create too many links in the footers or sidebar.

Some spammers use very long anchor texts stuffed with keywords. In some cases, they use misleading anchor texts that take you to an unwanted site. Use relevant and natural anchor text.

Original Post- July 2020
Updated in June 2021

Final Words

Link juice is the game-changer. It plays a great role in establishing your brand and Google Ranking. Google is smart enough to detect the intended manipulation. Follow their guidelines to grow your blog naturally.

Create high-quality content on your blog and optimize the link profile of your site through the best strategy.  

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