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The Best Way of Political Marketing- to Win

The Best Way of Political Marketing- to Win. Digital Marketing has been playing an important role in politics for decades. With the advancement of technology, politicians have acquired the skill to influence their voters through digital  communications .  You may be surprised to hear the term "political marketing".  It is relatively new to other branches of mainstream marketing. But you are familiar with the term ''political propaganda''.  Although I'm not a politician, I understood the significance of marketing in the political arena a few years ago when I received a phone call.  That was a candidate's recorded voice asking me to cast a vote   in favour of him.  They've communicated to me, a lthough I was not a voter in that constituency.  Nowadays, it's a common practice of all political parties.  Remember, political marketing doesn't mean merely an election campaign- it is much more. Analysis of political activities from the marketing pe

10 Benefits Of Having Your Website/Blog-Edumedia

10 Benefits Of Having Your Website/Blog 2021-Edumedia.

A website is the digital identity of an individual or a corporate house that has many benefits. The purpose of this article is to highlight the 10 top benefits of having a blog/website(Updated on 27th December 2020).

To start a blog/website, you should have the basic knowledge of domain name, website hosting, website design, development, and maintenance, etc. 

You'll get articles on Techazu about how to start a blog of your own to generate passive income, how to crate and optimize content, and how to rank on Google.

This content will help you understand the financial and non-financial benefits of a website with the basic definition and a brief history of the World Wide Web (www).

The definition and History of Website/ Blog

Let me start with the concept of the World Wide Web (WWW). 

It is an online accessible information system where the documents/ resources are identified via the URLs (Uniform Resource Locators). 

The resources of the web are published by a software known as the server. 

The World Wide Web (WWW) or simply web was invented by the British scientist Tim Berners Lee in1989.

In April 1993, he announced that the World Wide Web would be free to use for anyone. Later on, he introduces the Hypertext Transfer Protocol or HTTP.


Benefits of having your own website/blog

A website is a collection of web pages including its content that is identified by a unique domain name and published on at least one web server (host). 

A few examples of websites are:
 tiens.com, google.com, edumedia. co. in
 
All publicly accessible websites collectively constitute the World Wide Web.

The World Wide Web is a place for holding or keeping documents and information for various web organizations. It has improved the exchange and interaction of information among the massive number of internet users.

The term "blog" was not used until the late 1990s. But the history of blogging begins with several digital episodes. Within the 1990s, Internet forum software like WebEx was created running conversations with thread.

Blogs were developed from online diaries and journals in the mid-1990s. At that time, internet users were running personal web pages, where they published regular updates about their personal lives, thoughts, and social comments. 

Before blogging became popular, digital communities took many forms, including Usenet, GEnie, and BiX. Thus, the early CompuServe, e-mail lists, and Bulletin Board Systems. 

In December 1997, Jorn Barger coined the term weblog.

In the second quarter of 1999, Peter Merholz broke the word ''weblog'' into two phrases, thus coined the term ''blog''.

Thus, the terms ''blog'' and ''blogger'' started gaining popularity with internet users.

Differences between the Blog and Website

The terms Blogs and websites are often used interchangeably, but there are some functional differences between the two. 

The content of the blog (blog posts) changes frequently, and recent posts appear at the top of the blog. Therefore, blogposts appear in an inverse chronological order, the latest to the oldest. 

On the contrary, a website is more static than a blog. Its content does not change regularly like a blog. 

However, nowadays, it is a common practice to have a blog as an additional page on modern websites.

Blog content is usually referred to as entries or blog posts, where the content is presented in reverse chronological order(newer content appears first). The contents of a traditional website are usually standing in nature.

Blogs are usually visited by a private group or a small group of individuals to present information during a conversational style. 

Whereas, nowadays, there are plenty of corporate blogs that produce tons of informational and thoughtful content.

A blog can be part of a long website. Most businesses have a blog section, where they regularly create content to inform and educate their customers. 

In other words, a blog can be a website, whereas not all websites are blogs.

The Different Types of Blogs

Blogs can be categorized into several types based on the types of content and the methods of distribution.

Here are some examples of different types of blogs:
  • Personal Blogs
  • Group Blogs
  • Corporate Blogs
  • Aggregated Blog
  • Microblogs
  • Blog Forum (Reverse Blog).
Furthermore, blogs can be categorized by niches such as:
Educational Blog 
Travel Blog 
Health Blog, 
Food Blog (foodies).

by media type such as: 
Video Blog (vlog) 
Image Blog 
Sketch Blog, and so on.

Benefits Of Your Website or Blog

Starting a website has multiple advantages that help grow your business online.
A blog gives you both financial and non-financial benefits.

Non-financial benefits include brand building, increasing credibility, strengthening online presence, establishing public relations, etc.

Financial benefits include the following:
  • Earning money through selling products(own products or other's products through affiliate marketing or MLM programs).

 I'll discuss here the 10 top benefits of having your website, one by one.

1. Your Identity And Visibility

By creating a website, you are making yourself and your brand visible to billions of Internet users. 

Studies have shown that most consumers do research online before buying any product offline.

The users type their queries on Google or other search engines before arriving at a decision. 

Search Engines shows the content of your website to the audience. If you are not yet present in the digital world, they won't know about you. 

Perhaps, you didn't know how many people are searching for you or your brand or products every day to get the answer to their queries. If you don't have the website, you're losing them.

Having your own site helps them get the answers to their queries and can serve them 24/7.

2. Business Credibility

Irrespective of the size of your business, the growth depends on trustworthiness and credibility. 

A well-designed website is essential since people often choose to respond to compelling information based on their perception of the communicator. 

You'll be wondering to know that 75% of consumers agree to judge a company's credibility based on the company's website design.

Dan O'Keefe nicely explained the importance of credibility for a manager or owner of a business. Credibility is a decision that the audience makes about the reliability of the communicator.

So, an appealing, user-friendly, and SEO-friendly website increases the credibility of your business. It helps boost page viewers and consumers.

3. Easy Digital Access to New People. 

Having a website helps the customers and new people know about you or the products you're dealing with. 

Your website helps the users know your story, your business history, and contact information at any time. Even if you sleep, they can access it.

4. Cost-Effective Advertisement

The website itself is an advertising tool that helps boost organic traffic. 
The content of every page of the website should be SEO friendly with relevant images, videos, and text. 

Explain why your products or services are superior to the competitors. 

There are many free ads sites on which you can promote your web pages/ website. 

5. Rank Building

Your presence in the digital world is not enough to grow your business. You should increase your rank to a higher level. 

With more engagement in the digital world along with an SEO friendly website, you can increase your rank.

You can get do-follow backlinks from other high DA/PA sites to increase your rank. Blog commenting is a great approach to engage with the readers of other's sites (relevant to your industry). 

It helps drive more organic traffic to your site. 

Further reading: New Google Ranking Factors 2020

6. Awareness, Education, and Training  to Customers

You can create content and publish it on your blog to promote brand awareness and products. You can offer free education and training about your products and services through the pages of your website.

People buy a product/ service when they are aware of it. Educational content can create awareness that helps grow their interest in it. 

Based on their interest, they consider buying it. So, build a well-designed, high-quality, and mobile-friendly website. Let the people know who you are, what kind of business you're doing, and what's are the products or services you're dealing with.

The educational and training-oriented content helps build more loyal customers. You can stay at the top of the minds of your audience through effective blog posts or pages.

7. Expansion of the market/Enter into a New Market.

Your website breaks the geographical barriers and is accessible from anywhere in the world by any potential customer/ Internet users. 

Therefore, you can expand your local reach as well as enter into the new market beyond your locality.

8. Set Up An Email Address And Build An Email List.

Having a good website will help to set up an email address and build an email list or database, which is essential for the email marketing campaign. Your blog is a great source to collect the emails of your readers.

The collection of emails from your customers is not an easy job unless you have an automated system.

Create a site that users can trust, then use it to create your email list. Alongside, your website, that list just may find yourself being one of the strongest marketing tools.

9.Traffic Generation

Regular post of useful, informative, SEO friendly content on your blog can generate enormous organic traffic. The ultimate goal of your business is to create more sell for which more and more new traffic is required.

Organic traffic means traffic generation without spending money. Your website can do this job with no extra cost if it is SEO optimized and content unique useful and informative content.

10. Generation of Automated Sales

Having a well-designed Website can generate sales if an effective automation tool is integrated into it properly.

Most of the modern websites of marketing companies have an automated selling system like eCommerce websites or the website of an MLM/Network marketing business.

When a customer landed on your page and likes your product, they can buy instantly from your website if automation is integrated.

Updated on 27th December 2020

Some more Statistics

Now, I'm going to show you some statistics that can help discover the hidden secret behind the success in the sphere of digital worlds.

The following statistics will help you understand the role of having your websites to grow your business fast:

According to MOUNTAINTOP-
  • 84% of consumers consider that having a website makes your business more credible than just a social media page.
  • Websites integrated with a blog have 434% more indexed pages.
  • 47% of customers read 3 to 5 blogs before engaging a sales rep.
  • 61% of consumers say a blog influenced their decision to buy.
According to Profitworks,93% of buying decisions start with an online search of websites. This means you're invisible to 93% of the potential customers if you don't have a website.

Conclusion

Having your own website is the best way to share your views with millions of internet users. Today, your business website is just as important as your mobile, internet connection, and social media account. 

Standing at the juncture of 2021, it is unwise to think that having a website is a luxury. A website is your business address, where the audience can easily find you in the digital realm.


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