The Best Way of Political Marketing- to Win. Digital Marketing has been playing an important role in politics for decades. With the advancement of technology, politicians have acquired the skill to influence their voters through digital communications . You may be surprised to hear the term "political marketing". It is relatively new to other branches of mainstream marketing. But you are familiar with the term ''political propaganda''. Although I'm not a politician, I understood the significance of marketing in the political arena a few years ago when I received a phone call. That was a candidate's recorded voice asking me to cast a vote in favour of him. They've communicated to me, a lthough I was not a voter in that constituency. Nowadays, it's a common practice of all political parties. Remember, political marketing doesn't mean merely an election campaign- it is much more. Analysis of political activities from the marketing pe
How to Start an SEO Friendly YouTube Channel 2021.
SEO-friendly YouTube channel refers to the optimization of your channel to rank on the search page. It helps boost page viewers and subscribers, which are essential for channel monetization.
Before uploading any video on youtube, you must know the basics of Search Engine Optimization [SEO].
If you want your channel name to be displayed on SERPs while searching on Google, Youtube, or any other search engine, make sure that it is SEO friendly.
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| Start SEO Friendly YouTube Channel with Edumedia |
An SEO- optimized channel appears on the results pages of both Google and YouTube during the search.Youtube is the 2nd largest search engine.
This content is the Ultimate Guide for the newbies who want to start a new YouTube channel to make money from it.
What is an SEO-friendly Youtube Channel?
Youtube is a platform that allows you to publish your content in video formats. So, you need to have a channel on youtube for the distribution of content.
While starting a channel, it should have a name. You can name your channel your own name or a brand.
Remember the following 2 points:
1. Define you're objective. You should know why do you want to set up a youtube channel.
2. Read updated policies, terms, and conditions of youtube- new version.
The following are the benefits of Youtube SEO:
- it enhances the visibility of content and the channel on the search page
- it helps establish your brand
- it increases the number of viewers
- it increases total watch time
- it helps to qualify your channel for monetization.
Search Engine Optimization of Youtube involves two broad aspects-
Optimization of the channel and optimization of the videos
Optimization of Channel
Channel optimization includes- naming, logo, channel art, description, and channel tags.
Name of the Channel, Logo, and Channel Art
Your branding process starts with a perfect name that reflects the objective of the channel. Make a beautiful name for your channel.
The logo helps to establish your brand. People can recognize your channel easily through the logo.
The Description of Your Channel.
Writing a brief description of your channel is essential. Channel description helps your audience understand what the channel is about.
It informs the audience what kind of content it contains or what kind of services you provide and more.
Youtube provides a space for writing a description of up to 5000 characters that are more than sufficient.
Don't try to write a novel here to fill up space. Describe the purpose of your channel in short.
Youtube viewers prefer to read less and watch more.
Did you notice the description of the Edumedia Youtube channel? It contains different types of marketing that generate passive income.
You'll also find some high-level motivational videos that help to discover the secret to success.
The types of content available on the channel are clearly stated in the description box but in brief.
Channel Tags or Keywords
Channel tags or keywords are different from the keywords of each video. Here, you have to use the keywords related to the niche.
If your channel is about the teaching of digital marketing, you should cover potential keywords related to the marketing niche, like affiliate marketing, network marketing, e-mail marketing, social media marketing, and so on.
Create an Intro Video
Make an intro video of your channel and include the following in the description box of that video:
the objective of the channel
Your story
your social presence
the link of your channel, blog, or anything you need
the discloser/disclaimer of the content, affiliate link, etc.
Optimization of Content
The process of youtube content optimization is not the same like optimization of blog content.
The essential point to remember is to use of minimum text.
Each video content should have a short and sweet title, a brief description, and keywords.
The ranking of Youtube depends upon the quality of videos as well as the optimization of each video.
In fact, the SEO of Youtube content stars with video keyword research.
There are several methods of making a list of targeted keywords.
I'm going to discuss the 2 powerful methods:
1. Use of Youtube's Search, and 2. Use of Free tools.
1. Finding targeted keywords through Youtube's Search.
Youtube is the best search engine for video search. On the search bar of youtube, type your key phrase.
You'll get multiple suggestions that are the keywords related to your niche the users searched for. Make a list of all the suggested keywords.
For example, if you want to create a video on ''affiliate marketing'', just type the phrase on the search bar of Youtube- you'll get the following suggestions:
Finding Keywords with a free keyword research tool
I used two powerful tools for planning the video keywords for my edumedia youtube channel. The free versions are available on both.
If you are new to the Youtube world, Rapidtags is ideal for you. It is easy to find the keywords and copy them.
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| Rapid tag video keyword research tool for Youtube channel. |
Another great tool I often use is the Keyword Tool. It has a lot of features.
Apart from Youtube, you find keywords for other search engines like Google, Bing, and more.
You can copy or export the displayed results. The paid version has more features, such as revealing the volume against each keyword, the click-through rate, and more.
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| Keyword Tool.io |
The next step is to select the appropriate keywords.
Once you complete the list of all the keywords, select the high volume and low competitive keywords. That helps your video to rank.
Use Long-tail keywords as that helps a new channel to rank.
Video Title.
The next step is to choose a catchy title for your video. Make sure the title reflects the context of the content. Use the relevant keyword(s) in the title.
Keep your title Short [5-8 words].
Remember, Titles play a significant role in the ranking of your videos.
So, create the attention-grabbing titles of each video you publish.
Video Description.
Write a concise description of your video.
Description of a video is an essential aspect of Youtube SEO. It helps Youtube and other search engines understand what the video is about.
Furthermore, the video description helps the audience understand the usefulness of the video.
Linking
Use the description box for providing links to your website, webpages, other videos, social channels, affiliate products, or other destinations where you want to land your audience.
Proper linking helps to increase page viewers and subscribers.
The Thumbnail
Creating a clickable Thumbnail of a video is crucial for youtube SEO. Basically, the thumbnail and title of the video work together.
But, Youtube searchers often give more priority to the thumbnail image over the title of a video while clicking.
For creating an attractive thumbnail, you can use Canva for the free version. It allows using a lot of thumbnail templates.
Video cards
Cards are specialized notification that helps to promote your brand or channel or other videos. Setting up of cards adds value to your videos.When you set up cards, a small rectangular box will appear in the top right corner of the video to provide your audience a preview of the message. The card associated with the content appears when the audience clicks on the box.
End screen of the Video
The last screen is used to send a special message to your audience for a few seconds (not more than 20 seconds). There may be a request to subscribe to the channel or to watch another useful video.
When you create a video, think in advance about what your viewers will want to do after watching it. Use the last screen accordingly. It helps increase your audience engagement and watch time.
Play with Playlist
Playlists are powerful but underrated promotional tools on Youtube. Create playlists with appropriate names. You can use the most searched keywords for naming the playlists.
Other SEO Elements of the youtube video
- Language:
Specify the language in which the video content is created. - Subscribe, Comment, and Share:
Encourage your audience to comment, share, and subscribe.
- Language:
- Subscribe, Comment, and Share:
- Declarations:
If your video includes adult content and if it is made for children. If there is an affiliate link, that should be mentioned in the description box or separately. Learn here How to Monetize Your YouTube Channel.
Video Promotion
Video promotion is an integral part of youtube SEO. Embed the video to your blog.
You can use the cross-promotion strategy to drive organic traffic to your blog and the youtube channel with contextual linking.
Use social media to promote your video with the proper use of hashtags.
Further Reading: Latest Youtube Facts with exciting Fresh Stats
SEO of Edumedia Youtube Channel
I thought of starting a channel with the same name as my first blog.
It helps to establish the brand and benefits the SEO for both platforms.
Most videos I have published there on Digital Marketing and motivational, on an experimental basis.
No matter whether you are in traditional business or multilevel marketing, edumedia will guide you step by step through its amazing and powerful content (both, text and video).
Like the blog posts, videos published on youtube will also help learn effective tactics and strategies of affiliate marketing, email marketing, content marketing, influence marketing, social media marketing, and network marketing.
If you want to learn how to establish your brand and products in the digital world, this is the ideal channel established to help you.
Edumedia contains several inspirational videos like amazing success stories, inspiration, and motivational quotes, and more.
Subscribe to edumedia [blog and youtube channel] to enrich your knowledge and achieve financial freedom.
Edumedia Redesigns life.
Blog and youtube, both establish your professional presence online.
I have created Techazu to teach you how to build a blog and run it successfully.
I have published several blog posts covering web designing, hosting, setup, title generation, keyword placement, do-follow backlinks, website ranking, and other aspects of on-page SEO and off-page SEO.
Original Post: November 5,2020
Updated on 24 December 2020
Conclusion
For perfect SEO, you need to analyze the keywords and descriptions of your competitors. You can use a free tool for analyzing these factors.
Tube Buddy is a good SEO tool to analyze youtube channels.
Links to our youtube channels.
1.English Channel-Edumedia
Disclaimer:
Content published on https//edumedia.co.in is intended to be used and must be used for informational purposes only. It is very important to do your own analysis before making any decision based on your own personal circumstances.
You should take independent financial advice from professional or independent research and verify any information that you find on our Website and wish to rely upon.
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